Global wellness economy in 2024
Wellness and longevity
Finance the equipment behind the next wellness service.
Help customers explore financing for wellness and recovery equipment. Start with the equipment, service model, staffing, and launch costs so the financing request reflects the actual purchase.
01
Market pulse
A growing market with many different service models.
Research current through August 22, 2026
Reported category growth in 2024
Projected annual growth through 2029
Projected global wellness economy in 2029
The Global Wellness Institute reports that the global wellness economy reached $6.8 trillion in 2024, up 7.9% from 2023. GWI projects 7.6% annual growth from 2024 through 2029, when the market is forecast to reach $9.8 trillion.
That total spans 11 different sectors. In 2024, GWI estimated approximately $1.14 trillion in physical activity, $1.35 trillion in personal care and beauty, $1.15 trillion in healthy eating, nutrition, and weight loss, $606 billion in traditional and complementary medicine, and $157 billion in spas.
Demographics add another layer. The U.S. Census Bureau reported that the population age 65 and older grew 3.1% from 2023 to 2024, reaching 61.2 million people. An aging population may influence interest in prevention, mobility, recovery, and healthy aging, but it does not prove demand for a particular device or service.
Global wellness economy
$6.3T2023
$6.8T2024
$7.3T2025
$7.9T2026
$8.5T2027
$9.1T2028
$9.8T2029
Selected wellness sectors, 2024
$1.35TPersonal care + beauty
$1.15THealthy eating + nutrition
$1.14TPhysical activity
$606BTraditional + complementary
$157BSpas
What the data means for equipment decisions
The category matters. The specific operating decision matters more.
“Wellness and longevity” can describe a medical practice, wellness studio, performance center, recovery business, fitness concept, spa, hospitality amenity, franchise, employer offering, or hybrid model. Similar equipment may sit inside very different regulatory, staffing, customer, and revenue environments.
The buyer's actual service model matters more than the category label. Will the equipment support a clinical service, a guided wellness session, a membership, a package, a hospitality amenity, or an add-on to an established practice? Who operates it? What claims can be made? Which protocols, licenses, supervision, training, maintenance, and consumables apply?
Financing should enter after those questions are visible. It can support a defined purchase and payment conversation, but it cannot establish device efficacy, clinical appropriateness, consumer demand, utilization, membership retention, or business performance.
03
Complete scope
The complete equipment investment
Include installation, software, training, and service in the purchase discussion so costs are clear from the start.
- 01
Recovery, compression, cryotherapy, thermal, light, electromagnetic, and performance systems
- 02
Body-composition, metabolic, biomarker, assessment, screening, and monitoring technology
- 03
Wellness, aesthetic, therapeutic, fitness, mobility, and guided-treatment equipment
- 04
Treatment tables, seating, environmental systems, sanitation, storage, and room equipment
- 05
Software, memberships, booking, reporting, device integrations, and customer-experience tools
- 06
Applicators, accessories, consumables, protective items, and replacement components
- 07
Delivery, electrical, ventilation, plumbing, room preparation, installation, and training
- 08
Warranty, maintenance, service coverage, protocols, staffing, and costs outside the quote
The seller should describe the intended use accurately and identify whether the product is a regulated medical device, general wellness product, or another category. Eligibility and included costs remain subject to the applicable financing review.
Where financing fits
Connect the equipment purchase to a clear service plan.
Financing may allow a buyer to compare paying the full cost upfront with an approved obligation paid over time. That can be relevant for a business managing buildout, staffing, marketing, inventory, and equipment at the same time. It does not mean the equipment will “pay for itself.”
The transaction should be framed by operating context:
01
Established service
The equipment supports a model the buyer already operates.
02
Added service line
The buyer is introducing a new modality inside an existing business.
03
New location
Equipment depends on a site, team, launch, and customer-acquisition plan.
04
New concept
The business has limited operating evidence and multiple startup dependencies.
05
Multi-site rollout
The vendor and buyer need repeatable configuration, training, service, and implementation standards.
05
Vendor discovery
What the vendor sales team should clarify
Better questions create a cleaner handoff without turning a representative into a credit expert.
- 01
What type of business is buying the equipment, and is it operating today?
- 02
Is the purchase replacement, expansion, a new service, a new location, or a new concept?
- 03
What is the intended use, and what claims, protocols, licenses, or supervision apply?
- 04
Which equipment, accessories, software, training, consumables, warranty, and service are included?
- 05
Who will operate the system, and what training or credentials are required?
- 06
What site, electrical, ventilation, plumbing, installation, sanitation, and safety needs apply?
- 07
How will the service be sold: session, package, membership, clinical service, or amenity?
- 08
Which demand, utilization, retention, health, performance, or revenue figures are assumptions rather than guaranteed results?
A responsible LeasePoint workflow
Guide buyers from equipment interest to a financing application.
See how sellers, buyers, and LeasePoint work together from introduction through final requirements.
01
Identify the real business model
Capture the buyer type, intended use, current operations, equipment package, launch context, target timing, and implementation needs.
02
Make a specialist-owned finance handoff
LeasePoint provides the appropriate application route and owns credit, structure, documentation, and transaction questions.
03
Keep market claims and finance outcomes separate
Coordinate permitted milestones while leaving equipment performance, health outcomes, demand, utilization, revenue, and finance decisions with the parties responsible for them.
07
Frequently asked questions
Questions that deserve a direct answer.
Focused guidance for sellers and buyers evaluating a complete equipment purchase.
What wellness and longevity equipment may be considered?+
Programs may be designed around recovery, performance, assessment, treatment, monitoring, and related wellness technologies. Eligibility depends on the equipment, intended use, seller, buyer, structure, documentation, and applicable review.
Can a startup or new wellness concept apply?+
The buyer can enter the applicable process, but a startup, new location, or new concept should be identified at the start. Ownership, operating experience, site, staffing, launch plan, equipment scope, and supporting information may affect review.
Does market growth make a particular device a good investment?+
No. Broad wellness-market growth does not predict demand, utilization, pricing, retention, outcomes, or financial performance for a specific technology or location.
Can training, consumables, or software be financed?+
They should be shown clearly when part of the complete package. The applicable review determines which costs may be included. Recurring subscriptions, inventory, and third-party services may need separate treatment.
How should health and performance claims be handled?+
Use claims permitted for the specific product, intended use, and operating setting. The vendor and qualified professionals remain responsible for equipment, clinical, regulatory, and service representations. Financing should not be used as evidence for those claims.
Source register
Evidence behind the market context.
Research current through August 22, 2026. Statistics provide market context, not a forecast for an individual company, practice, project, or financing decision.